The GRAMMY Museum® Offers Free Admission on Smithsonian Magazine's 6th Annual Museum Day

by laliveinsider on Mon., Sep 20 at 09:00 AM

--Museum Day 2010 Poised to be Largest to Date--


LOS ANGELES (Sept. 15, 2010) - On Saturday, Sept. 25, 2010, The GRAMMY Museum® will participate in the sixth annual Museum Day, presented by Toyota on behalf of the redesigned 2011 Avalon.  The GRAMMY Museum will join participating museums and cultural institutions nationwide to open their doors free of charge to all visitors who download the Museum Day Ticket from  A journey to celebrate our world's dynamic heritage and cultural life, participating Museum Day venues emulate the free admission policy of the Smithsonian Institution's Washington, D.C.-based facilities.

Museum Day 2010 is poised to be the largest to date, outdoing last year's record-breaking event.  Over 300,000 museum-goers and 1,300 venues in all 50 states, the District of Columbia and Puerto Rico participated in Museum Day 2009. Last year, two million visitors logged on to to learn more about the program.

\"Participating in the Smithsonian Magazine's 6th Annual Museum Day is an exciting and unique vehicle to establish new visitation to The GRAMMY Museum while being a part of a national program in support of the museum mission,\" said GRAMMY Museum Executive Director, Robert Santelli.

About STRANGE, KOZMIC EXPERIENCE - Through January, 2011

Bringing together more than 60 diverse artifacts and 30 rare photographs never before displayed together in Los Angeles, the exhibit features holdings from the Doors Music Co, the Morrison and Courson Families, the Janis Joplin Estate, Experience Hendrix L.L.C., Experience Music Project, Jampol Artist Management, the Rock and Roll Hall of Fame and Museum, Hard Rock International, and other private collections.

\"Forty years later, the music of The Doors, Joplin, and Hendrix still resonate in rock circles and popular culture, an enduring testimony to the power and freedom of 1960s rock,\" said Santelli. \"Provocative, counter-cultural, and experimental, these artists stirred senses and celebrated personal freedom like never before, so we're pleased to offer fans the rare opportunity to engage with them again in such a personal way.\"

About Electrified: The Guitar Revolution

No musical instrument has broken more barriers, transformed more lives or done more to redefine entertainment than the electric guitar. Henry Rollins narrates the story of the instrument, its invention and inventors, the signature sound it createdand the revolution it ignited. Join Rollins, plus GE Smith, luthier Paul Reed Smith and Smithsonian curators to see (and hear) how a little power and a lot of ingenuity changed the world forever.

This year, Toyota will enhance the Museum Day experience both in Smithsonian magazine and online, with elements like the \"Featured Five,\" a listing that encourages visitors to learn about and visit participating museums and venues. Additionally, for each visitor who inquires about the new Toyota Avalon online, Toyota will donate $1-up to $10,000 total-to museum programming nationwide.

The Museum Day Ticket is available to download at Visitors who present the official pass will gain free admission for two people to participating museums and cultural venues. One ticket is permitted per household, per email address.  Listings and links to participating museums' and sponsors' sites can be found at

About Smithsonian Media

Smithsonian Media comprises Smithsonian magazine, Air & Space, goSmithsonian, Smithsonian Media Digital Network and the Smithsonian Channel. Smithsonian Media's flagship publication, Smithsonian magazine, is one of the nation's largest magazines with a circulation of more than 2 million and nearly 7 million readers. Smithsonian Media is a division of Smithsonian Enterprises, the revenue-generating business unit of the Smithsonian Institution. The Smithsonian Institution is the world's largest museum and research complex consisting of 19 museums and galleries, the National Zoological Park and nine research facilities. Approximately 30 million people from around the world visited the Smithsonian in 2009.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs more than 34,000 people in the U.S. and sold more than 1.77 million vehicles in 2009.  For more information about Toyota, visit,, www.scion.comor

About The GRAMMY Museum®

Paying tribute to music's rich cultural history, The GRAMMY Museum explores and celebrates the enduring legacies of all forms of music, the creative process, the art and technology of the recording process and the history of the premier recognition of excellence in recorded music-the GRAMMY Award. Located in downtown Los Angeles, the Museum features 30,000 square feet of interactive and multimedia exhibits. Visit online at

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