SEVENTH ANNUAL NIKE BASKETBALL 3ON3 TOURNAMENT PRESENTED BY NBC4 SOUTHERN CALIFORNIA RETURNS TO L.A. LIVE, AUGUST 7-9

by laliveinsider on Tue., Jun 02 at 09:27 AM

FIRST-EVER ESPNLA 710 ALL-STAR CELEBRITY GAME
LEADING OFF THE 7TH ANNUAL BASKETBALL TOURNAMENT

Los Angeles, Ca. (June 2, 2015) – California’s largest outdoor 3-on-3 basketball tournament, the Nike Basketball 3ON3 Tournament presented by NBC4 Southern California returns to the streets of Downtown Los Angeles and L.A. LIVE for its 7th consecutive year, tipping-off with the inaugural ESPNLA 710 All-Star Celebrity Game in partnership with Nike Basketball 3ON3 Tournament benefiting the Stuart Scott Memorial Cancer Research Fund at The V Foundation. The three-day event, Friday, August 7-Sunday, August 9, will feature more than 1,500 teams, 5,000 players and 25,000 spectators which has become a summer family favorite event at L.A. LIVE.  The ESPN LA 710 All-Star Celebrity Game will take place on Friday, August 7 at 6:00 PM, followed by two days of 3-on-3 basketball competition August 8-9.
Registration for players of all ages and skill levels is now open and entry forms for players can be found at nike3on3.com. Athletes are encouraged to sign up beginning today as brackets will fill up quickly for what is expected to be the largest tournament registration to date. Three-on-three tournament games will take place on approximately 100 outdoor basketball courts with over twenty interactive vendors and basketball-themed activities taking place throughout the event’s footprint.
New for this year’s tournament will be the debut of the first annual ESPNLA 710 All-Star Celebrity Game in partnership with Nike Basketball 3ON3 Tournament, leading off the weekend on Friday, August 7. Proceeds from the event will benefit the Stuart Scott Memorial Cancer Research Fund at The V Foundation. ESPNLA on-air personalities, Max Kellerman and Marcellus Wiley will be broadcasting live leading up to tip-off and fans will have the chance to watch their favorite film and television celebrities battle against their favorite ESPNLA all-stars. The game will feature a special half-time performance and there will be exclusive prizes and photo opportunities for fans in attendance. Tickets to the ESPNLA 710 All-Star Celebrity Game are available for purchase at Nike3on3.com and the first 250 fans to purchase a ticket will receive a limited edition ESPNLA Nike t-shirt. Prices for tickets range from $25 to $125 and limited VIP Packages are also available. Teams that register for the Nike Basketball 3ON3 Tournament presented by NBC4 Southern California will receive a discount code for $5 off your ticket to the ESPNLA 710 All-Star Celebrity Game.
Scott McCarthy, Vice President/General Manager, ESPNLA said, “We're very excited to partner with AEG on the 7th Annual Nike 3ON3 Basketball Tournament. We will kick-off the tournament with our ESPNLA All-Star Celebrity Basketball Game on Friday night, where fans will get to see our ESPNLA on-air personalities compete against a Hollywood All-Star team, all for a great cause.”
Complete team registration for the Nike Basketball 3ON3 Tournament presented by NBC4 Southern California starts at $160 for the youth division, $180 for the high school division, $200 for adult division and $ 240 for the elite division. Entry fees for all divisions will increase $10 respectively after July 15. All ages and skill levels are invited to play. Each team must have a minimum of three players and a maximum of four players to participate.  Registration for Special Olympics and Wheelchair divisions are free of charge and can register by visiting Nike3on3.com.
Nike Basketball 3ON3 Tournament Presented by NBC4 Southern California’s website features an upgraded and improved registration experience that allows players and captains to easily navigate. Captains can form their teams and make changes, free of charge, until August 3rd. After this point there will be a $20 charge per player change.  
The 2014 tournament drew the most teams in the event’s history, nearly tripling in size from its first year. The tournament has become a Southern California tradition that attracts the best teams from California and across the country. Around L.A. LIVE, STAPLES Center and along Chick Hearn Court, the Nike Basketball 3ON3 Tournament presented by NBC4 Southern California will be the home of approximately 100 outdoor basketball courts and an interactive Fan Fest to accommodate the thousands of athletes, guests and families participating and attending this year’s event. 
As the largest 3 on 3 basketball tournament in California, Nike Basketball 3ON3 Tournament Presented by NBC4 Southern California has continued to partner with leaders in the sports industry to continue to deliver valuable assets for all participants. Official sponsors of the Nike Basketball 3ON3 Tournament Presented by NBC4 Southern California include Nike Basketball, NBC4, Core Power, Toyota and Big 5.
Opportunities and custom brackets for corporate wellness partners are available at a discounted rate and through the corporate donation program; several opportunities for organizations to support the local community by purchasing sponsored brackets will allow underprivileged Los Angeles youth teams to participate in the Nike Basketball 3ON3 Tournament presented by NBC4 Southern California. Players of all ages, gender and skill levels are invited to participate in the Nike Basketball 3ON3 Tournament presented by NBC4 Southern California.  Individual brackets will be divided into appropriate divisions based on a combination of skill, age, gender and height to achieve “level” competition. 
The tournament features six main divisions of play: Adult Elite, Adult, High School, Youth, Special Olympics and Wheelchair. The player’s next grade for the high school division must be 9th-12th and player’s next grade for the youth division must be 3rd-8th.  Adult, high school and youth divisions feature two competition levels: recreational and competitive. The Nike Elite Division will consist of three categories of players: Women, Men's 6 Foot and under and Men’s Over 6 Foot. Brackets will be formed based upon these criteria and those delineated above.  Participants can register their teams online at nike3on3.com.
The Nike Basketball 3ON3 presented by NBC4 Southern California is free and open to the public.  The three-day experience will feature a variety of events at the Nike Center Court, including the highly anticipated Nike Slam Dunk Contest, over twenty interactive vendors and basketball-themed activities. Complete information about registration, eligibility, rules and bracketing can be found at the official Nike Basketball 3ON3 Tournament presented by NBC4 Southern California website, Nike3on3.com. For additional information and up to the minute details, follow the official Twitter account at twitter.com/nikebball3on3, the official Facebook page at facebook.com/nike3on3 and the official Instagram account at @nike3on3.
About ESPNLA
ESPNLA serves fans with total coverage of sports in Southern California and beyond.  ESPNLA 710 AM provides sports talk, local and national play-by-play, and breaking news coverage. ESPNLA 710 is the exclusive home of the Los Angeles Lakers, University of Southern California Football and Basketball, College Football Playoff, Major League Baseball, the National Basketball Association, and is in partnership with the Los Angeles Angels of Anaheim. Live streaming and podcasts for select content are available on ESPNLA.com, the #1 sports website in Southern California.
About L.A. LIVE
L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports and entertainment district adjacent to STAPLES Center and the Los Angeles Convention Center featuring Club Nokia, a 2,300 capacity live music venue, Microsoft Theater, a 7,100-seat live theatre, a 54-story, 1001-room convention “headquarters” destination (featuring The Ritz-Carlton, Los Angeles and JW Marriott Los Angeles at L.A. LIVE  hotels and 224 luxury condominiums – The Ritz-Carlton Residences at L.A. LIVE – all in a single tower) , the GRAMMY Museum, the 14-screen Regal Cinemas L.A. LIVE Stadium 14 theatre, broadcast facilities for ESPN along with entertainment, residential, restaurant and office space.  Developed by Los Angeles-based AEG, L.A. LIVE, considered to be the nation’s most active ‘live content and event campus,’ also features 260,480 sf of conference center and ballroom facilities, a 100,000 sf special events deck, the famous Lucky Strike Lanes and Lounge, the celebrity owned Conga Room, a one-of-a-kind GRAMMY Museum, saluting the history of music and the genre’s best known awards show all centered around Microsoft Square, a 40,000 sf outdoor event space.  L.A. LIVE showcases more events, award shows, sporting competitions, concerts and hospitality options than any other destination in the world.  Visit L.A. LIVE today at www.lalive.com
 
# # #
Media Contacts:
Michael Roth                                                  Cassandra Zebisch
(213) 742-7155                                             (213) 763-7712
[email protected]                       [email protected]

 

Stay at L.A. Live

Host a Private Event

L.A. LIVE is the perfect place for your group meetings, party or convention. Choose from many elegant spaces.

Learn More