ESPN Zone L.A. LIVE To Host Pete Carroll Book Signing On Monday 7/19!

by laliveinsider on Fri., Jul 16 at 12:01 AM

Los Angeles, CA, July 16, 2010 - ESPN Zone L.A. LIVE will host former USC Football Head Coach and current Head Coach of the Seattle Seahawks Pete Carroll as he signs copies of his book \"Win Forever: Live, Work and Play Like A Champion\".

The signing will begin at 11:00AM and will end at 1:30PM. Copies of the book, \"Win Forever: Live, Work and Play Like A Champion\" will be available for purchase on-site.

Pete Carroll spent nine years as USC Trojans head football coach winning seven Pac-10 titles, appearing in seven straight Bowl Championship Series games, winning two Associate Press national championships, fostering three Heisman Trophy winners and set an all time record for being ranked as the number one team in the AP poll for thirty-three straight weeks.

This came after sixteen years coaching in the NFL where he was fired from two head coaching jobs.

What happened?

WIN FOREVER. In 2000 after his firing from head coach of the New England Patriots, Carroll, aware that his dream career of coaching might be over, looked at his life, reviewed the teachings of UCLA coaching legend, John Wooden and sat down to write his own personal philosophy. That philosophy became Win Forever, and in his book, WIN FOREVER: Live, Work, and Play Like a Champion (Portfolio Books, July 13, 2010), Carroll shares his core belief systems and how he used those systems to create one of the most competitive and ultimately successful college football programs in the country. This same philosophy and its execution have brought Carroll another shot at the high-risk world of the NFL with the job as head coach of the Seattle Seahawks. Carroll says he has never been more excited and confident in his approach.

Carroll's philosophy changed his career trajectory. It has deeply influenced him personally as well. His drive to always \"do things better than they have ever been done before\" led him to found his charity, A Better LA (, a foundation dedicated to helping change Los Angeles communities from within. (A portion of the proceeds from WIN FOREVER will go to A Better LA.) He has also created the Win Forever program which offers free coaching clinics and camps for youth and high school coaches and athletes, helping them to recognize and then maximize their potential on and off the field.

The WIN FOREVER philosophy begins with the singular thought, \"do things better than they have ever been done before.\" It includes:
Rules: Always protect the team. No whining, no complaining, no excuses. Be early.
Style: Great effort; Great enthusiasm; Great toughness; Play smart.
Beliefs: It's all about the ball; Everything counts; Respect everyone.

Ultimately: \"Always Compete.\"

Carroll illustrates his points with inside stories of working with coaching powerhouses including Lou Holtz, Earle Bruce, Monte Kiffin and Bud Grant of the Minnesota Vikings. He also shares stories of the Win Forever football program and its effect on players including Mark Sanchez, Matt Leinart, Carson Palmer and Troy Polamalu.

Win Forever is not just about football and not unique to exceptional coaches and players. It provides a basic blueprint and way of thinking that can elevate a business, a family, an individual to experience the joys of performing at their best.

As the 2010 football season approaches, critics and fans alike will watch Pete Carroll bring the vision, commitment and passion of WIN FOREVER to the National Football League. Carroll will be available to discuss it all.

Pete Carroll Contact: Elizabeth Hayes, [email protected]

About ESPN Zone L.A. LIVE

ESPN Zone L.A. LIVE has two floors with a variety of experiences for sports fans of all ages. With over 100 High Definition televisions and over 45 interactive arcade games, there is so much to choose from! Immerse yourself in the ultimate viewing environment in the Screening Room and Studio Grill. Or test your skills by competing with friends and family in our Sports Arena game arcade with interactive games and attractions along with superb arcade sports simulators and video games.

ESPN Zone L.A. LIVE offers a complete menu of great \"American Grill\" food and a full bar. Take a little ESPN Zone home by purchasing souvenirs and collectibles at the Sportscenter Studio Store featuring a wide variety of authentic ESPN and ESPN Zone branded merchandise.

Tim Whiteman
(213) 765-7078
[email protected]

Stay at L.A. Live

Host a Private Event

L.A. LIVE is the perfect place for your group meetings, party or convention. Choose from many elegant spaces.

Learn More