Comprehensive Survey Indicates Los Angeles Residents Overwhelmingly Support The Development of Downtown Football Stadium, Upgrading & Expanding Los Angeles Convention Centerby laliveinsider on Thu., Mar 01 at 09:00 AM
Respondents Believe Project will Provide Jobs, Boost Economy and Provide L.A. with a Top Convention Center and More Entertainment Options
LOS ANGELES (March 1, 2012) - According to the results of a Citywide poll , nearly three-fourths (72%) of adult residents of Los Angeles support the proposal by AEG to complete the L.A. LIVE sports and entertainment district in downtown Los Angeles by building a football stadium (Farmers Field) and expanding and improving the Los Angeles Convention Center. Even stronger majorities of respondents residing within a two-mile radius of the project favor the creation of the downtown stadium - 82% support the downtown Los Angeles location and an overwhelming 94% agree that STAPLES Center and L.A. LIVE have fueled the City's economy. Based on the survey conducted by opinion research firm Fairbank, Maslin, Maullin, Metz and Associates (FM3), support for the proposal is found across all demographic groups including gender, age, ethnicity and city council district.
\"The primary support is residents' confidence that this project will create jobs and stimulate economic growth throughout the City,\" according to John Fairbank, founding partner of FM3. \"More than two-thirds of residents believe the project will have a positive impact on both 'the condition of the City of Los Angeles economy' (72%) and on 'the number of good paying jobs in the City of Los Angeles' (67%). This is especially important because 78% of residents say 'the loss of local jobs is an extremely or very serious problem; the highest ranking in the City,\" Fairbank added.
The survey also indicates that the optimism about the job creation and economic impact promised by the project is tied to positive feelings about the adjacent L.A. LIVE, including STAPLES Center, Nokia Theatre and the proposed location of the stadium in Downtown Los Angeles. Seventy-three percent of respondents believe the project would provide L.A. with a top convention center, and 75% believe entertainment options would increase for all residents.
L.A. LIVE is viewed favorably by nearly all residents (95%) who are familiar with it and 90% of L.A. residents agree that L.A. LIVE \"has been a good thing for Los Angeles.\" Nearly as many (85%) agree that \"L.A. LIVE and STAPLES Center are important for the City's economy.\"
\"We also found that residents were reassured when they learned that this privately funded project will not cost tax payers any money and that there are safeguards that will insure that AEG is held accountable for delivering on all of their promises and will pay for cost overruns,\" Fairbank added.
The survey also takes into account transportation issues, with 86% considering it important that the proposed stadium \"would be convenient and accessible by three major Metro Rail lines and 40 bus routes\" and 77% agreeing that the location \"has direct access to four freeways and over 20 freeway interchanges is important\".
The survey indicates that the downtown project's potential to increase tourism matters greatly, with 82% of respondents agreeing that \"increased tourism in the City of Los Angeles will provide significant benefits to the L.A. economy.\" There is also just as solid support for environmental and sustainability issues. When asked about AEG's commitment to build the worlds \"most environmentally-friendly and greenest stadium\" 85% believe this to be important.
Finally, with six in ten L.A. residents considering themselves NFL fans, 82% of \"strong fans\" and 62% of \"casual fans\" support the proposal to build a stadium that will enable the NFL to return to Los Angeles after more than sixteen years (and counting).
 Between March 20-27 2011, Fairbank, Maslin, Maullin, Metz and Associates conducted telephone interviews among a random sample of 500 adult residents of Los Angeles. The margin of error for these results is +/- 4.4% at the 95% confidence level.
ABOUT FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES - Fairbank, Maslin, Maullin, Metz & Associates (FM3) - a national Democratic opinion research firm with offices in Oakland, Los Angeles and Madison, Wisconsin - has specialized in public policy oriented opinion research since 1981. The firm has assisted hundreds of political campaigns at every level of the ballot - from President to City Council - with opinion research and strategic guidance. FM3 also provides research and strategic consulting to public agencies, businesses and public interest organizations nationwide.
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