by laliveinsider on Mon., Aug 27 at 10:30 AM

Representatives of More than 30 L.A.-Based Community and Non-Profit Organizations Speak at City Hall about Programs They Helped Create

LOS ANGELES (August 27, 2012) – More than 25 members of a specially created committee of community leaders and representatives of over 30 Los Angeles-based agencies and organizations gathered on the steps of City Hall this morning to pledge their support of a community benefits program created in partnership with AEG tied to the development of Farmers Field.

To create this far-reaching program, AEG brought together a broad based city-wide coalition of grassroots and community based non-profit organizations who collectively deliver critical social services to hundreds of thousands of youth and families living in low-income, disadvantaged communities. This comprehensive agreement was developed over the course of nearly a year by AEG and included input from community groups, employers, business organizations, labor unions, elected and government officials, residents as well as non-profit organizations.

With dozens of supporters joining with the leadership of groups including the Brotherhood Crusade, Salvation Army Red Shield Youth Center, Los Angeles Business Council, Black Business Association, Los Angeles / Orange County Building and Construction Trades Council, L.A. Conservation Corps, Weingart East Los Angeles YMCA, Greater Los Angeles African American Chamber of Commerce, Southern Christian leadership Conference, Community Financial Resource Center, CARECEN, South Park Business and Community Benefit District BID, Los Angeles Urban League, Los Angeles Area Chamber of Commerce, Search to Involve Pilipino Americans, Community Coalition, and Los Angeles County Federation of Labor AFL-CIO, speakers shared their support for a variety of programs and initiatives called for as part of AEG’s development agreement tied to the creation of the stadium.

Speakers pointed out that as developers of mega projects such as STAPLES Center, L.A. LIVE (including the JW Marriott and The Ritz-Carlton Los Angeles hotels) and The Home Depot Center, AEG’s track record of creating far-reaching programs to benefit the local neighbors and beyond is unrivaled not only in Los Angeles but nationwide.

The comprehensive program funded entirely by AEG, developers of Farmers Field, creates and supports initiatives including:

  • Local hiring goals to maximize employment opportunities to low-income residents in the surrounding community
  • Funding the development of a job training program to train local residents for employment at Farmers Field and associated hospitality positions
  • Establishing a Living Wage Goal for all project jobs
  • Neighborhood protection
  • Funding streetscape improvements
  • Green Space, Parks & Recreation funding for the creation or improvement of existing facilities in the communities surrounding the project
  • Funding to support college scholarship and college intern programs for students in targeted outreach areas
  • Funding to support summer youth employment for students residing in the surrounding communities
  • Expansion of AEG’s existing Job Shadowing Program to include more schools in the targeted outreach area
  • Programs to maximize the participation of Small Business, Minority, Women and Disabled Veteran Business Enterprise participation in the development and operations of Farmers Field with commitment to reach:
  • 25% Small Business participation goal; including
  • 20% MBE participation goal
  • 5% WBE participation goal
  • 3% DVBE participation goal
  • Provide seed funding designed to leverage existing programs to support the development and growth of micro-businesses
  • Environmental and Sustainability Investment
  • and others

“The Community Benefits Program we announced today represent more than 18 months of outreach to hundreds of organizations, community leaders, elected officials and citizens from all walks of life that lent their time and expertise to help develop these exceptional commitments. We are incredibly grateful to the individuals who volunteered a significant number of hours to create this program,” said Martha Saucedo, Executive Vice President, External Affairs, AEG. “Community Benefits Programs like those now formally associated with the development of Farmers Field are important as they extend the economic benefits of this project to the surrounding communities and fund improvements that enhance the quality of life and make our community a better place to live and work.”

Following the early morning event, many of the speakers and their other community members attended the Los Angeles City Council’s Ad Hoc Committee studying the Farmers Field to once again share their support of the project and the Community Benefits Program specifically. More than 40 separate letters of support from the groups were also delivered to members of the City Council on behalf of the local organizations.

“Farmers Insurance is always ready and willing to invest in the people we serve,” said Leslie Withoft, Director of Sponsorships and Event Marketing, Farmers Insurance Group who joined the other speakers at City Hall to show their support of the Community Benefits Program. “We are honored to join AEG to make a long-term commitment to revitalize downtown LA and strengthen the local community through the CBP.”

To learn more about Farmers Field, please visit

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