BET EXPERIENCE YOUTH PROGRAM OFFERS
ENTERTAINMENT INDUSTRY CAREER EDUCATION AND WORKSHOPS
TO LA AREA HIGH SCHOOL STUDENTS DURING THE
BET EXPERIENCE AT L.A. LIVE, JUNE 27-29, 2014
FREE TO APPLY FOR HIGH SCHOOL STUDENTS, AGES 16 – 18
#BETX / #BETAWARDS
AEG and BET NETWORKS education initiative, Next Level, in partnership with The GRAMMY® Museum at L.A. LIVE, will provide a free, three-day educational and empowerment program for Los Angeles area high school students, ages 16-18, who are interested in careers in the entertainment industry during the BET Experience at L.A. LIVE, June 27-29, 2014. Students will learn about careers in music including event production, music journalism, as well as the history and impact of African American culture in music.
“The BET Youth Experience was one of the most rewarding elements of the inaugural BET Experience at L.A. LIVE and we are thrilled to have this educational component back again for year two,” said Debra L. Lee, Chairman and CEO of BET Networks. “We are proud to create an environment where students interested in a career in entertainment have the opportunity to get a unique educational experience.”
The BET Experience Youth Program begins on Friday, June 27, with a full day of educational activities at The GRAMMY® Museum, including a guided tour of the BET exhibit curated especially for the BET Experience at L.A. LIVE and the first of several scheduled lectures over the course of the program. Throughout the weekend, students will have the opportunity to attend the BET Fan Fest, Genius Talk seminars, a Music Matters Showcase concert, a live taping of “106 & PARK,” and private rehearsals for the “BET Awards” show. To conclude the program, BET Experience Youth Program attendees will also participate in a Fan Fest Educational Scavenger Hunt and attend the “BET Awards” telecast, broadcast live from Nokia Theatre L.A. LIVE.
“AEG is committed to increasing educational opportunities for young people, especially in the area of music education,” said Martha Saucedo, Executive Vice President, External Affairs for AEG. “We are pleased to provide a hands-on opportunity for students to learn about pathways to a career in the music and entertainment industries.”
Eligible students may apply for the BET Experience Youth Program online at:
A total of 40 students will be selected to participate.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
BET EXPERIENCE AT L.A. LIVE
BET Networks, an entertainment powerhouse, and AEG, one of the leading entertainment companies in the world and developer/ operator of L.A. LIVE have teamed up once again to create the BET EXPERIENCE AT L.A. LIVE (BETX), June 27 - 29, 2014. This three-day festival will be filled with music and comedy concerts taking place at Club Nokia and STAPLES Center; “106 & PARK” tapings in Nokia Plaza L.A. LIVE, BET Fan Fest at the Los Angeles Convention Center, seminars, celebrity basketball games, seminars and various celebrity meet & greets, GRAMMY® Museum exhibits and other special appearances. With the weekend being capped off with the “BET Awards” on Sunday, June 29, 2014 at Nokia Theatre L.A. LIVE.
ABOUT “BET AWARDS”
The BET AWARDS is one of the most watched award shows on cable television according to the Nielsen Company. The BET AWARDS franchise remains as the #1 program in cable TV history among African-Americans, and it is BET's #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia), Brisbane Convention and Entertainment Center and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, & entertainment district featuring Nokia Theatre L.A. LIVE, Club Nokia, the Regal Cinemas L.A. LIVE Stadium 14 theater, 19 restaurants the GRAMMY Museum and a 54-story, 1001-room convention "headquarters" hotel/destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network. For additional information, visit www.aegworldwide.com
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