BET Experience Fan Fest To Live Stream Sprite® Celebrity Game

by laliveinsider on Thu., May 29 at 10:55 AM











LOS ANGELES, CA – (May 29, 2014) – AEG and BET NETWORKS have announced the line-up for the highly anticipated BET Experience Fan Fest events, including the Celebrity Basketball Game sponsored by Sprite®, SneakerCon, Slam Dunk contest, and Youth Basketball Clinics taking place at the Los Angeles Convention Center on Saturday, June 28 and Sunday, June 29, 2014.  All of the Sprite® Basketball Court initiatives are free for fans as part of the BET Experience Fan Fest and require no registration to attend.  Sprite® will be on hand to keep fans refreshed on and off the court.

Talent slated to participate in Saturday’s Sprite® Celebrity Basketball Game includes: Snoop Dogg, Mike Epps, Flex Alexander, Brandon T. Jackson, Jay Ellis, Tank, Cory Hardrict, Bobby V, JB Smoove, Ben Lyons, Tammy “T-Time” Brawner, LaSean McCoy, Cedric Ceballos, Cory Maggette, Terrell Owens and Anthony Lewis.  Hosted by actor, comedian and writer Chris Spencer, the event will feature music by NBA All Star and celebrity DJ Ron “Metta World Peace” Artest.  Teams in the Sprite® Celebrity Basketball Game will be coached by Washington Redskins’ WR DeSean Jackson and New York Knicks power forward Kenyon Martin.  The game will be streamed LIVE on

The afternoon will feature a youth basketball clinic with former NBA Star Cedric Ceballos and WNBA All Stars Nneka Ogwumike and Tammy “T-Time” Brawner.  BET will also curate a basketball slam dunk competition showcasing various champions from across the country.  This year’s Sprite® Slam Dunk Contest will be judged by 1992 NBA Slam Dunk Contest champion Cedric Ceballos along with Terrence Ross and Nneka Ogwumike and will feature a performance by DLow.  The celebrity judges will score dunks based on creativity, crowd interaction and other metrics. 

BET Experience at L.A. LIVE is excited to partner with Sprite® as the sponsor of  SneakerCon—an anchor of the BETX Fan Fest on Saturday, June 28 and Sunday, June 29 from 12pm – 9pm. SneakerCon is the premier traveling event for sneaker connoisseurs to buy, sell and trade some of the most sought after collectible sneakers on the market.  Sneaker and hip-hop cultures are synonymous, so we’re inviting “sneaker lovers” to bring their kicks collection to the SneakerCon at BET Experience. There will be special exhibits of celebrities and professional athlete’s sneaker collections.   At the 2014 BET Experience Fan Fest fans can link together with their favorite celebrities under a common love for sneaker culture.

In addition to sponsoring Fan Fest events, Sprite®, one of The Coca-Cola Company’s most popular brands, is the presenting sponsor of Saturday night’s STAPLES Center hip-hop concert featuring OutKast.

As previously announced BET Networks will make its yearly return to Los Angeles for the City of Angels’ biggest music festival, the BET Experience at L.A. LIVE presented by Coca-Cola®, June 27 – 29, 2014.   Teaming up with AEG, one of the leading entertainment companies in the world and developer/operator of L.A. LIVE and STAPLES Center, the BET Experience at L.A. LIVE presented by
Coca-Cola® will feature three days of music and comedy concerts, “106 & PARK Live” tapings, BET Fan Fest, Genius Talks, GRAMMY® Museum exhibits, a signature food festival, various celebrity meet & greets and other special appearances. 

Single day tickets and 3-day package for STAPLES Center and Club Nokia concerts are all on-sale now. Single day STAPLES Center tickets are priced starting at $59.50, $99.50 and $149.50. The 3-day STAPLES Center Concert ticket packages are $199, $299 and $399. Tickets for the Club Nokia shows are on-sale now with prices ranging from $25 to $79.50. Tickets can be purchased at or at

To have exclusive access to the best seats and roll like a true VIP throughout the weekend, a limited number of VIP Packages are available. Both the Gold and Diamond VIP Packages include the only public access to purchasing “BET Awards” tickets.  Get the best of everything with the Diamond Package that includes hospitality throughout the weekend, a special “BET Awards” red carpet experience and much more!  Visit for more information.

All information about the BET Experience at L.A. LIVE presented by Coca-Cola® can be found at  Guests can purchase tickets and sign up for the BET Experience at L.A. LIVE newsletter to receive updates and announcements before they are available to the general public.  Follow the Experience on Twitter @betexperience.


BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.



BET Networks, an entertainment powerhouse, and AEG, one of the leading entertainment companies in the world and developer/ operator of L.A. LIVE, have teamed up once again to create the BET EXPERIENCE AT L.A. LIVE (BETX), June 27 - 29, 2014 presented by Coca-ColaÒ.   This three-day festival will be filled with music and comedy concerts taking place at Club Nokia and STAPLES Center; “106 & PARK” tapings in Nokia Plaza L.A. LIVE; BET Fan Fest at the Los Angeles Convention Center including seminars, celebrity basketball games, celebrity meet & greets; GRAMMY® Museum exhibits and other special appearances.  The weekend will be capped off with the “BET Awards” on Sunday, June 29, 2014 at Nokia Theatre L.A. LIVE.



The BET AWARDS is one of the most watched award shows on cable television according to the Nielsen Company.  The BET AWARDS franchise remains as the #1 program in cable TV history among African-Americans, and it is BET's #1 telecast every year.  It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia), Brisbane Convention and Entertainment Center and The O2 arena and entertainment district (London, England).  Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, & entertainment district featuring Nokia Theatre L.A. LIVE, Club Nokia, the Regal Cinemas L.A. LIVE Stadium 14 theater, 19 restaurants the GRAMMY Museum and a 54-story, 1001-room convention "headquarters" hotel/destination.  In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race.  Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships.  In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, and the AXS TV network. For additional information, visit

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