Bartenders Battle To Raise DUI Awareness

by laliveinsider on Mon., Dec 14 at 12:01 AM

IINC, L.A. LIVE and Law Enforcement Toast the Designated Driver This Holiday Season

LOS ANGELES - Battling bartenders will descend on a downtown Los Angeles hot spot Tuesday to promote responsible holiday hospitality by competing to create the best alcohol-free mocktail.

Hosted by the Insurance Information Network of California® and L.A. LIVE, the Battle of the Bartenders® will team up the California Highway Patrol, the Los Angeles Police Department, celebrity judges and bartenders from 11 L.A. LIVE restaurants and bars to demonstrate how party hosts can serve quality non-alcoholic drinks to help keep their guests safe on the ride home.

The event pits bartenders against each other to develop the best original non-alcoholic drink.  Beverages are judged on presentation, creativity, taste and simplicity.  The contest will kick off at 11:00 a.m. Tuesday at ESPN Zone L.A. LIVE.

Judges include  Brian Long of 710 ESPN Radio, Antonio Mejias-Rentas of La Opinion, Betty Hallock of the Los Angeles Times, LAPD Lt. Terri Brinkmeyer and CHP Officer John Harris.

Award-winning recipes will be available following the event on IINC's Web site at and at Alcohol-related crashes resulted in 1,347 deaths and 20,877 injuries in California in 2007, according to the CHP.  In Los Angeles County alone, 268 lives were claimed and 5,169 people were injured in alcohol-related collisions.

\"The Battle of the Bartenders® is more than competition.  It's a reminder to holiday hosts that by serving interesting non-alcoholic drinks, they make it easier for their driving guests to say no to alcohol,\" said IINC Executive Director Candysse Miller.

\"For designated drivers, the holiday parties don't have to start and end with club soda,\" said Tammy Billings, Director of Marketing for L.A. LIVE.  \"These non-alcoholic drinks will put the fun back in the festivities for those responsible for driving their friends home.\"

IINC is a non-profit and non-lobbying trade association dedicated to helping the public understand insurance and manage risk. For more information, please visit You can also follow IINC on Twitter at and on Facebook at

Battle of the Bartenders® is a registered trademark of the Insurance Information Network of California.

L.A. LIVE, considered to be the nation's most active 'live content and event campus,' is rapidly becoming the most in-demand and busiest hospitality location in the region featuring 260,480 square feet of conference center and ballroom facilities, world-class restaurants including the ESPN Zone, Farm of Beverly Hills, Flemings Steak House and Wine Bar, Katsuya, Lawry's Carvery, New Zealand Natural Ice Cream, Rock 'N Fish, Rosa Mexicano, Starbucks, Trader Vic's, Yard House, Wolfgang Puck Bar and Grill and others, a 100,000 square foot special events deck, the famous Lucky Strike Lanes and Lounge, the celebrity-owned Conga Room, a one-of-a-kind GRAMMY Museum, saluting the history of music and the genre's best know awards show all centered around Nokia Plaza L.A. LIVE, a 40,000-square foot outdoor event space.

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