AEG and Regal Partner With Barco to Present World's Most Technologically-Advanced Movie Theaterby laliveinsider on Tue., Mar 15 at 03:23 PM
'Regal L.A. LIVE: A Barco Innovation Center' Launching to the Public on April 1
Los Angeles & Sacramento, Calif. – March 21, 2016 – AEG, one of the world’s largest sports and entertainment presenters, and Regal, operators of the largest and most geographically diverse theater circuit in the United States, have partnered with leading global technology company Barco to announce a multi-year, strategic partnership to create Regal L.A. LIVE: A Barco Innovation Center. The current Regal Cinemas L.A. LIVE, owned by AEG, will transform into a one-of-a kind creative hub for all of Barco’s cutting-edge cinema technology. The deal also marks the first and only naming rights partnership for an entire movie theater complex.
“Regal L.A. LIVE: A Barco Innovation Center represents a new step in the movie theater industry for business and technology,” said Shelby Russell, Vice President, AEG & L.A. LIVE Marketing. “Together with Barco, we will be continually committed to bringing audiences at L.A. LIVE the best theater experience they can find anywhere.”
“Regal Cinemas L.A. LIVE hosts over 20 movie premieres annually and, since opening in 2009, has provided the public with one of the best movie-going experiences possible,” said Greg Dunn, President and Chief Operating Officer for Regal. “We are taking the next step in the movie theater’s illustrious history by installing all the latest Barco technology, yet again setting a new standard in cinema quality.”
Regal L.A. LIVE: A Barco Innovation Center exemplifies Barco’s vision for modern movie complexes to offer premium, differentiated cinema experiences with cost-efficient and streamlined operations. The theater will be an all-around immersive experience from start to finish, featuring the four key CinemaBarco premium movie-watching technologies:
- Barco Lobby Experience: Numerous digital displays, lights and other innovative technology will be installed throughout the lobby and concourse area, captivating moviegoers with the cinematic experience from the moment they step through the doors using light, sound and interactive content.
- Barco Laser: Initially, two theater screens in the complex will be illuminated with Barco’s latest Flagship Laser projector, offering game-changing image quality with unprecedented brightness levels, increased contrast ratio, and vivid colors. All other cinema screens in the complex will be fitted with Barco Laser Phosphor projectors, turning Regal L.A. LIVE into the first all-laser multiplex on the U.S. West Coast, later this year.
- Barco Escape: One auditorium will feature Barco Escape, the three-screen, panoramic movie format that offers the ultimate immersive cinema experience. Barco Escape debuted to the public with scenes in both The Maze Runner and Maze Runner: The Scorch Trials. Additionally, director Scott Waugh (Act of Valor and Need for Speed) is currently in preproduction on the first feature length Barco Escape film and is tentatively scheduled for a late 2016 release.
- Immersive Sound: Multiple auditoriums will include the most advanced immersive sound technology from Barco and Auro technologies, featuring a new way of delivering audio that completely surrounds the moviegoer, generating the most natural and life-like audio experience imaginable.
“CinemaBarco is helping exhibitors around the world to offer differentiating, premium movie experiences to their audiences,” says Wim Buyens, Senior Vice President for Barco. “Through our partnership with AEG, we now have the opportunity to showcase all of these great experiences under one roof, bringing an unprecedented cinematic experience to thousands and thousands of moviegoers in the film capital of the world.”
Regal L.A. LIVE: A Barco Innovation Center will kick-off its public opening with a launch party celebration on April 1st from 6 p.m. to 10 p.m. with a block-party style event on the streets located in front of the theater at L.A. LIVE, the downtown entertainment district. Guests will be treated to a live DJ, street performers, local artists, and more. Moviegoers purchasing tickets for movies starting at 6 p.m. or later on April 1st, will receive a voucher for a free small popcorn and small fountain drink. To learn more about the block party and Regal L.A. LIVE: A Barco Innovation Center, please visit lalive.com/barco.
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Corporation, owns, operates or consults with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), PlayStation Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia), Mercedes-Benz Arena (Berlin, Germany), Allianz Parque (São Paulo, Brazil) and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot / $2.5 billion downtown Los Angeles sports, & entertainment district featuring Microsoft Theater and a 54-story, 1001-room convention "headquarters" destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network, a linear cable channel focusing on live entertainment and lifestyle programming available in nearly 40 million homes. AEG’s European headquarters are located in London. Global headquarters are in Los Angeles. For more information, visit: www.aegworldwide.com
About Regal L.A. LIVE: A Barco Innovation Center:
Regal L.A. LIVE: A Barco Innovation Center offers the premiere movie theater experience in the heart of the entertainment industry, Los Angeles. Regal L.A. LIVE: A Barco Innovation Center is home to the latest in Barco’s cinema technology including Flagship Laser Projectors, Barco Escape, Barco Lobby Experience and Auro immersive sound. The 800-seat Premiere House features the giant 70-foot screen showcasing numerous red carpet world premieres. In addition to hosting over 200 film festivals and events throughout the year, the theater is also home to the first 4DX auditorium in North America. Regal L.A. LIVE: A Barco Innovation Center is the preferred destination for movie industry leaders and moviegoers alike.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,361 screens in 572 theatres in 42 states along with the District of Columbia, American Samoa, Guam and Saipan as of December 31, 2015. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
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